A lot of people wonder “Why is the price of gold high and how is the value determined?” This short YouTube video answers this and other interesting investment questions. It’s an expert interview by Exponential Growth Strategist Dr Marc Dussault and Peter August, CEO of The Australian Bullion Company.

VIDEO TRANSCRIPT: GOLD PRICE AND VALUATION

Hi, I’m Dr Marc Dussault and as you can see its November, it’s 2009 and I’m here with Peter August, Managing Director of the Australian Bullion Company.  And I wanted us to take some time today to explain something that for you is self-evident but for other people out there who are considering gold as an investment what they might not know is that these are actually gold bars and we have 105 ounces of gold right here, which by the way in today’s price is worth how much?

Over 120 thousand.

Over $120,000, so it’s a great compact way to invest.  Now one of the things that we’ve all done as a kid, and Peter you remember your days back when you were a child and you started investing in coins and collecting coins.

Yes.

There’s this thing called the numismatic value of coins.

Sure.

Can you explain what that really big word is for people.

Yeah, absolutely.

Cause I have a coin here, and I have another coin here; so what’s the difference between this one and that one, other than the size?

Sure.  Okay; this particular coin Marc is a 1 ounce gold coin.

Okay.

It’s 4 nines pure so that’s 99.99% pure, and it is bought and sold on it’s intrinsic gold value.

Yeah.  So you’re buying it because it’s 1 ounce?

That’s correct.

Okay.

Now this…

And this by the way is a 1 ounce gold bar.

That’s correct. Read more…

Investors who are new to gold will surely feel the thrill of seeing and holding their first stock of physical gold. Valuable coins and bars have a beauty and lure that that has dazzled monarchs and common folk alike.

Like any commodity, the value of gold rises with demand and falls with supply. But, unlike other commodities, there is a limed supply of gold, you can’t just make more of it. Yes, more can be mined, but not at the rate that it is demanded. And, there is a virtually unlimited amount of demand for gold because of gold’s historic and ever-rising value.

Gold is usually in a strong bull market. The definition of a bull market is one that has gains of 20% or more a year. Since 2000 alone the gold market has had on average gain of 202% per year. Gold has made a fortune for those wise enough to invest.

In 2006 CNN Money did an article on the current ‘gold rush’, but that was nothing compared to the demand that we have seen over the past few years. Anybody that bought during the 2006 ‘rush’ would have made a lot of money during the next rushes that occurred in mid-2008 and again earlier this year.

Why does gold’s value rise so fast?

Well, part of it is the mining issue I mentioned earlier. The world’s mines produce about 2,500 metric tons of gold a year. The world demands between 4,000 and 5,000 metric tons of gold a year. Gold demand outstrips demand by 60% to 100% every year.

The world’s banks were allowed to sell there supply after the end of the gold standard, which was a system that forced countries to back their currency with physical stores of gold. From the mind 1960s to the late 1990s, banks released enough gold to marginally keep up with the worlds demand. By 2001 the banks had run out of their massive stores, and the demand for gold skyrocketed.

Right now is a strategically critical time to invest in gold. The arrival of online trading and increased interest in gold as an investment may eventually bring the market into an equilibrium that results in a higher gold price. Jumping into the market right now means buying gold at price that should prove to be historically low.

Gold can be seen as insurance, it will always be worth something, no matter what else happens in the world. Mighty stocks can plunge to zero, inflation can render the dollar worthless, bond interest rates can fluctuate, but gold will always be valuable.

The gold that you buy today will be able to buy the same amount of goods, if not more, in the future. Your grandchildren and great grandchildren will be able to reap the benefits of your gold investment.

Investing in gold is popular these days. People are investing in gold like never before, but a little known fact is that silver bullion investment is also gaining in popularity. Watch this short 5 minute YouTube video that explains the differences between gold versus silver investment.

VIDEO TRANSCRIPT

Hi, I’m Dr Marc Dusault, I’m here with the Managing Director of the Australian Bullion Company Mr Peter August and we’re sitting here with gold, and this is 105 ounces of gold bars and this is another ounce of a coin.  And I just wanted to show you what it actually looks like; and it’s actually as heavy as it sounds.

Now just so you can see, this is a regular blackberry mobile phone and we have a series of YouTube videos that explains why you should invest in gold.  But what I wanted to do in contrast, and I’m just gonna move the phone over here just so you can see the difference in size.  Again this is just a regular, this would be about the size of a 20 cents piece wouldn’t it?

Yes.

Okay, so a 20 cent Australian piece, and it’s actually you know very attractive because once again it’s a coin, whereas these are bars which have a little bit more of a rough texture.  But the contrast I want to show you is with silver.  Now this is 1 kilo which is about, it’s about all of this isn’t it?

One kilo is that.

Is that.  So this, is that.

It’s a dramatic difference isn’t it?

Yeah, it’s a huge difference.  Now this is silver and I, you have to sense how heavy this is and when you look at it it’s got that rough texture we talked about in the other YouTube video about bullion, and it’s stamped, and it’s actually when you touch it it’s got a really nice feel to it.  I want to show you another one, this one is how much, 5 kilos.

That’s correct.

Now I’m not gonna drop it from too high up okay, but… Read more…

Watch this short interview with Australian Bullion Company’s Peter August on why you should consider investing in gold. As Dr Marc Dussault’s interview reveals, gold prices have had quite the run as of late, but this candid interview reveals why the trend is not expected to be short-lived based on historical data.

VIDEO TRANSCRIPT: GOLD INVESTMENT: WHY GOLD?

Hi everyone, I want to thank you for taking some time to watch this YouTube video.  I’m Dr Marc Dussault and I’m here with Peter August of Australian Bullion Company.  And I just wanted to take a few minutes and ask him a few questions on why would anyone want to invest in gold.

And what we have here is some gold bars and some gold coins.  And as you can see I just have a regular blackberry mobile phone so you can see the difference in size.  First of all how much gold is actually on the table?

Well we’ve got 105 ounces altogether sitting here Marc.

So this is 20, 20, 20, 10, 10, 10, 10 and then…

Five 1 ounce bars. Read more…

The Australian Bullion Company’s very own Peter August was interviewed on television recently. Watch the YouTube version of the interview to find out why the Gold Price is on the rise and why it’s expected to keep increasing based on expected global demand…

Peter August On The Gold Price

VIDEO TRANSCRIPT: GOLD INVESTMENT TV INTERVIEW

It has soared to record highs on news that India’s Central Bank has bought 200 tons of it from the International Monetary Fund.  The 6.7 billion dollar purchase over the last 2 weeks of October surprised the markets.

It was the biggest single central bank purchase over such a short period in the last 30 years.  The price of gold jumped by more than US$30 to an all time high of $1,087 an ounce.  The country has until now has been the biggest consumer of the precious metal, primarily because of its deep seated affection for jewelry and gold ornaments.  Experts say India’s interest in diversifying into bullion is a sign that gold’s run has only just begun.

For a while there had been a sort of a philosophy that gold no longer was relevant in a modern society, but with all the printing of money that is going on around the world gold has become the ultimate safe haven and has become the safe asset of choice, not only by individuals but by central banks.

The change of attitude appears to be due to a shift in strategy by investors to hedge against a weaker dollar and the threat of inflation.  It also heightens speculation that there may be more official purchases.

The Chinese we know are very worried about holding so much US denominated debt and cash.  You’ve got the Middle East petro dollars that need to be recycled into a store of wealth that they can rely upon.  There’ll be no shortage of takers.

The IMF plans to sell about 400 metric tons of gold this year in an effort to shore up its finances and increase lending to developing countries.  India’s purchase represents about half of that amount.  The question now is who will buy the rest of the IMF gold.

Neena Mairata, World News, Australia.

Gold Surges To Record High <- Click here to read the article

We have just written our first Unique Selling Proposition – in other words, what makes us different, special, unique – how and what we sell and the value proposition we offer our valued clients. Of course this is always a work in progress, but we’d love to hear what you think of it.

The Australian Bullion Company’s Unique Selling Proposition

Since 1972, the Australian Bullion Company has shown Australians,HOW to beat the ravages of inflation, INCREASE their personal wealth by OUTPERFORMING the ASX with LESS RISK leveraging OVER 37 YEARS of precious metals bullion investment EXPERTISE in the ‘SAFE HAVEN’ and most stable hard assets – GOLD and SILVER – With one phone call we can take care of all the transactional details and bank vault SAFE storage requirements you need to secure and protect your wealth portfolio with total privacy and confidentiality.

In a recent BRW article, they reported that people could actually go and buy gold from their retail counter. That’s how popular gold has become!

An excerpt from the article is below:

When in Knightsbridge

Thursday, 22 October 2009 | BRW | Kevin Chinnery

Opinion may be divided over what the weakness of the United States dollar means, but you know something is going on when alternative investments such as gold are being sold over shop counters. Not any old shop counters, of course. Wealthy investors can now buy gold bars at their London store of choice, Harrods in Knightsbridge. Harrods has teamed up with Swiss gold refiner Produits Artistiques Metaux Precieux to offer the full range of physical bullion. These are being sold at the Harrods Bank branch, which is discretely located on the lower ground floor. Interested shoppers will need something more substantial than one of those green and gold Harrods plastic carrier bags to take away a 12.5 kilogram gold bar, however. The head of Harrods Gold Bullion, Chris Hall, told the United Kingdom newspaper The Daily Telegraph that “the financial environment has kindled a new demand for physical gold among private investors in Britain – for many people this is a new and unfamiliar asset class that demands absolute trust”.